Gordon Eckler, Plaid Again Founder and Creative Director, held the position of Sr. Art Director at Rally Health from April, 2016 – July, 2020. All creative featured on this page was designed by Gordon or in collaboration with his team.
Above is an animation explaining “What is Rally?”. This animation was done in collaboration with Adam Avilla of Triangle Twins.
A huge on-going project we worked on was how to best support the brand ambassador relationship between Rally and well-known comedian Kevin Hart. One of those key initiatives was the Rally HealthFest with Kevin Hart.
For all Rally HealthFest events we designed and produced many assets including event activations, out-of-home (OOH) advertising, digital ad, event signage, shirt graphics, event giveaway items, game cards, and social media posts for pre-event, day of, and post event wrap up.
One activation we designed was the JUMP WALL for the San Francisco HealthFest. This activation involved an attendee writing their name on one of 16 different sticker designs we created, then jumping and placing it as high on the wall as they could. This was a fun and family friendly way to incorporate inner-city graffiti culture to give the show a bit of an edge and also help appeal to a younger audience at the event.
While working at RallyHealth we produced many internal graphics for individual teams and internal events such as the Las Vegas HealthFest which was hosted at the company’s 2017 annual off-site.
Another key initiative was the LIVE VAPE FREE campaign we worked on in collaboration with Optum. This campaign was a “zero judgement” marketing campaign to help inner-city teens stop vaping. The campaign was a mixture of out of home (OOH) advertising and digital ads on social. All advertising pushed to an informative and engaging landing page.
Some fun evergreen designs we pitched was the Celebration Badge system. These simple graphics were a way to help tell the Rally story, one giveaway at a time. RallyHealth’s way to better health was to MOVE more, EAT better, FEEL good, FIND care when you need it most, and get REWARDED for your healthy actions.
